atlanta dream 2025 playoffs campaign.
The Atlanta Dream’s 2025 campaign was a rallying cry for a city and a statement of purpose for a team built on resilience, unity, and belief. As part of the creative leadership team behind the launch, I helped concept and develop a social-first storytelling campaign that reframed the Dream’s narrative — from being underestimated to becoming undeniable.
Through bold visuals, emotive copy, and culture-forward storytelling, we showcased the heart of Atlanta and the women driving its rise: Rhyne, Allisha, Brittney, and the entire Dream team. The campaign embodied the spirit of the city — ambitious, unapologetic, and ready to make history as the team pursued its first playoff run in years and reignited pride across the fanbase.
More than a moment, this was a movement: a celebration of women’s sports, and Atlanta’s long-awaited return to the spotlight. The time was now and the Dream came ready to deliver.
SOCIAL FIRST CONTENT
SOCIAL FIRST CONTENT
In advance of the Dream’s playoff sprint, this post was crafted to lean into social conversation amongst fans and generate hype involving the team’s online fanbase in a push for the playoffs. This and other pieces like it, created a sense of community between the team and their fans.
In the W, every win means something but this one was special. The night that the team clinched a spot in the WNBA playoffs was one to remember.
I worked with the creative team at the Dream to curate and share multiple pieces of social first content bringing our fans into the moment whether they were IRL or online. The most popular piece being the “Win Cam” series that spanned over 20+ wins.
This post was created as a cross over piece between the music artist Bankroll Ni and the team. We collaborated with the artist as a supplementary piece of content to drive the playoffs campaign forward through her most recent hit “I’m So ATL.
This post outperformed all other playoff push content on social for the duration of the campaign.