atlanta dream 2025 playoffs campaign.
The Atlanta Dream’s 2025 campaign was a rallying cry for a city and a statement of purpose for a team built on resilience, unity, and belief. As part of the creative leadership team behind the launch, I helped concept and develop a social-first storytelling campaign that reframed the Dream’s narrative — from being underestimated to becoming undeniable.
Through bold visuals, emotive copy, and culture-forward storytelling, we showcased the heart of Atlanta and the women driving its rise: Rhyne, Allisha, Brittney, and the entire Dream squad. The campaign embodied the spirit of the city — ambitious, unapologetic, and ready to make history — as the team pursued its first playoff run in years and reignited pride across the fanbase.
More than a moment, this was a movement: a celebration of Black excellence, women’s sports, and Atlanta’s long-awaited return to the spotlight. The time was now — and the Dream was real.
SOCIAL FIRST CONTENT
SOCIAL FIRST CONTENT
This post was crafted to generate hype and involve the online fanbase in our push for the playoffs creating a sense of community between the brand and their fans. VIEW HERE
This post was created as cross over between the music artist the team collaborated with the drive the playoffs campaign song. This post outperformed all other playoff push content on social including the hero playoff spot. VIEW HERE