Case studies

One thing that makes brands stand out on social media is intention.

when intention meets great content that’s what creates impact.

Creativity in motion

SOCIAL Campaigns

Holiday Product focused campaign

The holiday campaign for Laurel Lane, Atlanta’s only Black woman-owned jewelry store at Ponce City Market, celebrated the season through a lens of culture, love, and legacy.

view the campaign

Brand Relaunch announcement

This creative direction for Laurel Lane Jewelry was crafted to meant to reintroduce the brand to their audience with a new look and feel that is targeted towards their ideal target audience.

All while feeling connected to the city of Atlanta, through culture, community and an essence that is undeniably Laurel Lane.

view the campaign

WNBA Playoffs announcement CAMPAIGN

As part of the creative leadership team behind the launch, I helped concept and develop a social-first storytelling campaign that reframed the Dream’s narrative — from being underestimated to becoming undeniable.

view the campaign

My work has included:

Managing influencer relationships that contributed to over 1.3M views in the first year across earned and owned platforms.

Influencer partnerships

Developed a highly engaging social first & entertainment forward strategy that helped to garner a company audience visibility of over 86M impressions across platforms in one year.

Social First Content

Helped to develop one of Twitter’s most impactful IRL campaigns titled “Tweet It Into Existence” which included multiple billboards around the U.S. that featured past tweets from popular actors, musicians and other talent and what they hoped to accomplish in the years to come.