LET’s GET CREATIVE!
“I create social-first strategies and scroll-stopping content for brands in entertainment, lifestyle, and culture.”
I believe that great social strategy sits at the intersection of storytelling, culture, and community. Every brand has a story worth telling, and my role is to shape that story into content that not only performs but also resonates.
SOCIAL STRATEGY
CONTENT CREATION
UGC VIDEO CONTENT
I specialize in creating authentic, story-driven UGC that feels relatable, engaging, and made to convert. My content helps brands in entertainment, lifestyle, beauty, and wellness connect with their audiences by showcasing products and experiences in a way that feels natural, creative, and trend-aware.
With over 7 years of content creation experience i’ve created content with and for various brands across entertainment & lifestyle.
The key part of my content creation process is focusing on a “people first” approach by digging into the research and data to see what story these insights are telling me about what the brand’s audience actually wants.
EVENT & ENTERTAINMENT
I capture the energy, personality, and story behind the moments that matter most. My behind-the-scenes and event coverage goes beyond surface-level documentation — it’s about creating content that makes your audience feel like they’re part of the experience.
I am to translate moments into engaging digital stories designed to drive visibility and conversation online.
Within this video, I focused on the interest of the Blavity Fest community and how emerging and seasoned creators could connect to an interest to start over and/or elevate their content journey
STORYTELLING SERIES
The 75 Day Creative Challenge is a video series designed to help creators build consistency, spark new ideas, and live a more creative life every day. Each video shares simple, actionable prompts and strategies that blend storytelling, reflection, and hands-on exercises—whether it’s rethinking your daily routines, experimenting with new formats, or finding inspiration in unexpected places.
The series is approachable, encouraging, and meant to guide 20-something creatives toward developing sustainable habits that keep their creativity flowing long after the 75 days are over.
The series has since garnered over 120.8K video views across Instagram alone and 144K views across Instagram and TikTok combined.
If you like what you see… let’s chat!
Email: hello@sydthecreative.com