Laurel Lane Brand Relaunch Campaign

ATL is home for business founder Charsie Edwards. In 2019 she set out to develop a brand that would not only make the city shine but bring her customers back to their roots. In 2025, I worked with the brand to take the unconventional route. Because jewelry is not just an aesthetic, it’s culture. In September of 2025, I worked alongside the founder to creative direct visual assets from brand design to web, digital and email photography and video for the reintroduction of the brand online.

The goal of this campaign was to pull elements of the founder’s story into a visual concept that would stretch the bounds of jewelry and make it a lifestyle to rock Laurel Lane.

For the brand relaunch announcement I produced, creative directed, shot and edited brand assets for a 5 day rollout resulting in a 145.8% increase in account reach.