Laurel Lane Jewelry Holiday Campaign

The holiday campaign for Laurel Lane, Atlanta’s only Black woman-owned jewelry store at Ponce City Market, celebrated the season through a lens of culture, love, and legacy. Designed to launch the brand’s new holiday collection, the campaign blended cinematic video storytelling with striking photo visuals that highlighted the beauty of Black love and the intimacy of gift-giving.

Each piece was showcased not just as jewelry, but as a symbol of connection and memory — capturing the warmth, joy, and authenticity that define the Laurel Lane experience. The campaign sparked deep engagement across social platforms, resonating with audiences who saw their own stories reflected in the content, and ultimately strengthened Laurel Lane’s position as a brand rooted in artistry, heritage, and community.